Three Ways Social Media Managers can help a Small Business Owner
Updated: Nov 22, 2022
An entrepreneur will have difficulty entrusting to an individual a business that they have worked so hard to cultivate and grow. With success comes more hard work, and additional help would be needed. Hiring a social media manager to take on small and large tasks will alleviate stress and open up your business to more growth and financial freedom opportunities.
Content involves the upkeep of websites, graphics that give content to your ideal clients, and now short entertaining reels. Social Media managers use many more essential tools and apps to keep pages up-to-date.
All these tools are used to create an influx of new followers, which will not be recognized until the increase of followers makes a steady flow for your pockets.
The confidence of your social media manager will show and shine in their work and allow for so many marketing opportunities.
Your social media manager will assist you with creating a strategy that works for you and your service/product. Whether you should go live to build a relationship with your target market answering questions and hitting need-to-know topics, or whether your strategy should include Interviews with repeat customers who come on live to review the service/product.
Besides scheduling, they also help with consistent activity on your pages. Trust that your social media manager knows the networks and arenas to work in. Once the structure of your business is solidified, introduce analytics.
Understanding the metrics of social media management can promote the business beyond your imagination. Money will make itself. The business will work for itself.
Imagine a business with a clean record of punctuality. You respond to followers within 24 hours. Their questions about products are answered. BUT what if you had this option?
Your social media manager expedited the response of any inquiry. Every DM and Comment would be addressed in a timely manner. This gives your audience the feeling of security and follower retention. Essential tools like these keep your business afloat. Get discovered and watch how easily the results come.
Communication through social media comes with challenges as well. However, having a social media manager can tremendously curb social media’s annoyances. No more are you starring at a blank content calendar or Canva page.
The main goal is to help your business increase profit! Keep in mind the smaller goals that need to be hit to make the big picture work.
For example, To manage that goal and increase revenue, maybe more employees must be added to the mix. By adding a “LinkedIn” profile and promoting your business, followers get an insight on what you have to offer and why your company is one to work for. Eventually, that page will connect a potential employee to your job application.
The more your business grows, the better your manager will become at simplifying and sorting through your beautiful chaos. A social media manager can decipher which platforms your content needs to be in order to reach your goals, whether that goal is finding new team members or new clients.
Content, Engagement & Strategy are just the beginning for your small business. Several avenues exist that can keep your business afloat. There is no reason why your audience cannot continue to increase. Find a Social Media Manager that you trust and stay on the same page.
For your social media manager to be that right-hand, you need to be honest and direct when something does not appeal to you so changes can be made. Give a clear layout of your expectations, and always be ready to embrace change! These platforms are here for a purpose. So, let’s use them. And most of all - stop making excuses and give value!
If you don’t have a Social Media Manager and you are ready to get your valuable content out consistently, then let’s chat!